At Village Tech School, their motto emphasizes harnessing creativity as a vital tool to inspire students to think outside the box. This approach aims to nurture independent thinkers who will become tomorrow’s leaders. Inspired by this mindset, I embarked on a project to create something that not only enhances the school’s visual appeal but also incorporates a strong conceptual foundation. This design embodies their seven core principles: CREATIVE, FREE, INTENTIONAL, LEADERS, BELONG, DESIGN.

I was drawn to the concept of art as a unique and ever-evolving process. This natural connection between art and students resonated deeply with me. In essence, no two pieces of art or students are alike. Each possesses a distinct and beautiful perspective on life and the creative process.

Initially, the school’s color palette was dark and subdued, featuring shades of dark purple, black, and gray. I recognized the need to transform this palette to reflect the school’s vibrant and energetic spirit. While the school was hesitant to deviate significantly from these colors, I decided to introduce bright accent colors that complemented the purple. By incorporating organic shapes, gradients, and more vibrant hues, the creative process naturally flowed, infusing the project with life and energy.

THE REBRAND

BIG IDEA:
IT TAKES A VILLAGE MURAL

how it works

  • SOCIAL

    Set of :06-:15 videos showcasing the overall project and students that help develop the mural.

    Seamless carousels highlighting students in feed.

    Interviews of students discussing their role in creating the installation.

    Stop motion video showing the progress of the mural.

    Behind the scenes video and photo content to push out on channels.

  • ORGANIC MEDIA

    Create assets to populate VTS website and any other sister properties.

    Mini-site/landing page on VTS website that will house all content developed.

    :60 sizzle reel to be housed on Youtube and VTS website.

  • PUBLIC RELATIONS

    Initiative to have a local news outlet pick up the story.

    Target local influencers to create a post about the campaign.

    Host an unveiling event with student families, local politicians & DISD officials.

    Try and get a national media outlet to pick up the story. Headline example: “Dallas School is showing how creators are not all artists”

    Maybe printouts to raffle off at the event as a donation to the school.

SOCIAL ENGAGEMENT

WE ARE CREATORS FROM THE BEGINNING TO THE END

BEGINNING OF YEAR (5 FRAME SEAMLESS CAROUSEL)

individual frames

  • Frame #1

  • Frame #2

  • Frame #3

  • Frame #4

  • Frame #5

END OF YEAR (5 FRAME SEAMLESS CAROUSEL)

individual frames

  • Frame #1

  • Frame #2

  • Frame #3

  • Frame #4

  • Frame #5

HALLS OF THE VILLAGE

“IF THESE HALLS COULD TALK”

This video series is quite similar to various late-night talk shows that conduct impromptu street interviews. The concept is to randomly select students in the hallway and interview them on various different topics. Not only will we allow students to be the interviewees, but we will also handle all production, including being the interviewers. When we initially met with Village Tech, they impressed upon me that they were very proud of the fact that their students produce a substantial amount of content for the school, providing them with valuable real-world experience. With that in mind, this was an ideal fit and opportunity to expand those roles and foster organic social engagement.

5 FRAME SEAMLESS CAROUSEL

individual frames

  • Frame #1

  • Frame #2

  • Frame #3

  • Frame #4

  • Frame #5

STATIONARY

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