One of our consumers’ biggest passions is sneakers. So, in 2018, we launched our first sneaker program, which was incredibly successful. We decided to capitalize on this momentum and continue the consumer engagement program. This year, we partnered with not only well-known businesses like Nike and The Shoe Surgeon but also one of our biggest brand endorsers, Anthony Davis. We collaborated closely with all parties involved to develop the Ruffles Ridge Top, designed by The Shoe Surgeon and Anthony Davis. This project encompassed the development of the shoe, scripting and directing paid media content, a photo shoot for sneaker beauty shots, a website, and a TV show (see restock in portfolio projects) on custom unboxing. Yes, this project was a massive undertaking.

RUFFLES - SNEAKER STASH