SALAD BAR FOR DUDES Campaign Concept ft. hasan minhaj
A hundred years ago, someone decided what goes into a salad bar. You’ve always had the same ten ingredients, whether you wanted them or not. Come on, man, this is 2015. Who decides what a salad bar consists of? And why is salad the only thing with a toppings bar? Let’s be honest, salad bars are where a man’s manhood goes to die. What if there was a toppings bar fit for men? A place where the cheese flows like a bubbling volcano on the tip of the highest peak. Where the meat of every animal on earth awaits you at your fingertips. Even the greens are greener.
Behold, the one snack with a toppings bar worthy of your manhood.
PROOF OF CONCEPT VISUAL
INDIVIDUAL COLLEGE INTEGRATION
POWER OF TWO BRAND INTEGRATION
ADDITIONAL ACTIVATION ARTWORK

