YOU HAVE TO PUT SOME RESPECT ON THE ONE-OFFS.

Over the years, I’ve had the privilege of collaborating with some exceptional brands, whether it was for one-time projects or ongoing partnerships. It’s been an absolute delight to express myself and bring their brand to life. This page serves as a creative showcase, presenting a few of these projects and allowing you to witness the creative vision that both the client and I have brought to the table. There won’t be any explanations; instead, I’ll leave you with a visual perception of the projects.

amc x cheetos popcorn

doritos dinamita campaign

Drawing inspiration from what is considered Latin street art, a new wave of old-style street art is making a comeback across the Caribbean and Central/South America. This art style draws inspiration from ‘60s American-style pop art and features large, gritty images that depict culturally relevant topics. We can also draw from this inherently Latin artistry to create our own campaign by showcasing familiar taste appeal and culture.

This idea also leads to some really cool street marketing ideas. For example, we could pin the three flavor SKUs against each other to see which one wins the revolution.

“Detonate Your Senses!”

:15 second spot

The scene opens with a close-up of a young millennial’s eye. As we pull back, his entire face and surroundings come into view. He’s walking down a dreary street on a gloomy, rainy, and generally dismal day. Everything around him is devoid of color, energy, and life. It’s an uninspiring and sad scene.

As he continues walking, he reaches into his bag of Dinamita chips and opens it. A loud “POP!” erupts, causing him to peek inside and investigate. He grabs a Dinamita and chews—BANG! Suddenly, his surroundings transform. Now, his world is filled with vibrant colors, captivating sounds, and delightful flavors. The streets hum with energy, stop signs glow a fiery, pepper red, and the once-overcast sky is cloudless and blue for miles. From toddlers to the elderly, everyone is salsa dancing in the street—the infectious energy is contagious.

The millennial’s face lights up with a wide smile. His senses are overwhelmed in the most wonderful way. He looks down into his bag and then gazes up into the breathtaking, azure sky.

A close-up of his eye again, but this time, his pupil has taken the shape of a Dinamita.

DANONE EVERYDAY CHEF CAMPAIGN / WEBSITE

american airlines VIP INVITATION

This invitation was crafted to invite American Airlines’ high-volume clientele. American Airlines wanted the invitee to feel unique and special, so I designed a customized invitation with a glued-on frame featuring their picture. The concept draws inspiration from the old saying, “a match made in heaven!”

All the pieces, including the writing and overall concept, were personally developed by me.